For a business to succeed online it takes a variety of factors: great content on your website, an updated design that integrates basic mobile-friendly features, and a little thinking outside the box. In the legal profession, with the crowded competitive field, the “thinking outside the box” factor is the key.

This is where Shalloway & Shalloway, a law firm in West Palm Beach, has succeeded. Their website, apart from being updated regularly and offering well-written content, provides its prospective clientele (elderly and families looking for counsel in special needs care) with a variety of ways to engage the firm and learn about the legal process.

Shalloway and Shalloway specializes in providing visitors to their site with an array of informed and well-written documents, from questionnaires on pre-consultation questions relating to wills & trusts to guidelines on veterans aid and estate planning.

Mark Shalloway, the Founder of the form, is one of the more forward-thinking attorneys in the field of elder and special needs care. His activities in the community range from providing free seminars to offering educational sessions to members of the military. Active on social media and prominent in his field as an expert in a variety of legal areas related to his practice, Mr. Shalloway has manufactured an impressive online presence that exemplifies the integration between industry knowledge and the technical skills relevant to digital presence building.

What separates the firm of Shalloway & Shalloway from other firms is their commitment to pro bono services. By combining the downloadable content with their basic content on their website and by organizing the many free events for the public, the firm creates a seamless fusion of marketing and advocacy that works in the best traditions of the legal profession and helps them stand out in a crowded and competitive field.